Brand Gear is a business innovation agency focused on delivering exceptional innovation, digital and creative services across a variety of platforms and devices for international clients.
Our focus is to partner with visionary organizations to design, engineer and iterate their most important internal and customer-facing solutions.
The experiences we build engage target users by combining creative experimentation with data analysis, user research and testing. We are always focused on user adaptation, ROI and long term, strategic planning.
EXPLORE
Our team is proficient across a wide spectrum of talents. We are engineers, we are designers, we are scientists and we are storytellers.
INNOVATION
Innovation Services
Enterprise Architecture
User Research
Prototyping
DIGITAL
User Experience
Application Coding
Artificial Intelligence
Virtual Reality
Augmented Reality
Digital Marketing
CREATIVE
Creative Direction
Brand Identity
Brand Gear management has decades of experience producing for the largest brands in the world.
Name
Title
Bkio
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COMPANY PROFILE
Fortune 500
Transportation & Logistics
$7b Annual Revenue
USA

ISSUE: Lack of Efficiency Ryder owns hundreds of thousands of trucks, tractors and trailers that ship B2B and B2C throughout North America and they also own the insurance company that protects them. The old way had a team of accountants that (every five years) would go through all of the metadata related to each asset (mileage, claims, etc) and then recalculate a new insurance rate (tediously) with spreadsheets.

SOLUTION: A New Intranet Application We wrote a web app to have the terminal managers at both the origin and destination terminals enter a "snapshot" of each asset's metadata through Ryder's corporate intranet. Now, insurance rates can be calculated in real-time. ROI was realized in a variety of ways including the ability to maintain up-to-date rates as well as time saved manually recalculating rates every five years.

COMPANY PROFILE
Fortune 500
Agriculture
$37b Annual Revenue
USA

ISSUE: Annual Event Sales and Attendance John Deere’s Drive Green annual event provides visitors an opportunity to talk to tractor and implement experts as well as test drive John Deere and competitive equipment, to ensure that they purchase appropriate equipment. Visitors also receive special discounts toward John Deere equipment, a chance to win a tractor/loader/mower package, and monthly cash vouchers.

SOLUTION: Redesign Multi-Faceted Dealer Kit We redesigned every element of the kit—which includes competitive comparison signs, planning guide, product walk around guides, custom-made USB flash drive, instructor video, customer testimonials, cardboard merchandise sheet, registration box, lot banners, equipment banners, giveaway banner, hang tags, directional signs, and coupons.

COMPANY PROFILE
Czech First League
Professional Football
Czech Republic
AGENCY PARTNER
Cinesco, Skakala

ISSUE: Need In-Game, Broadcast Quality Graphics Fortuna is the oldest match betting company in Czech Republic. Starting in 2018, they became the newest title sponsor of the top tier soccer league in Czech Republic. Our strategic partner, Cinesco, was awarded the contract to design and animate the in-game graphics for use on cable television partner O2's live TV broadcast of games.

SOLUTION: Create Visual and Motion Design Strategy Game statistics, player statistics and other visual design elements were created using Adobe Illustrator and animated using Adobe After Effects. Brand Gear provided animation assistance using AE.

COMPANY PROFILE
Fortune 500
Business Services
$13b Annual Revenue
USA

ISSUE: Training ADP is the largest human resources services company in the world so they have applications deployed in a variety of languages. How do they give access to those applications for training purposes without impacting production databases and moreover, how can those applications function in an offline setting where databases are not accessible?

SOLUTION: Wrap All External App lication Calls We were hired to make online applications function in an offline setting. We were able to intercept any application calls to external sources (such as HREF and AJAX calls) by identifying all points of entry and exit, wrapping the code so the offline applications would not attempt calls to any external systems. We recreated databases using JSON to give the impression of a dynamic application.

COMPANY PROFILE
Insurance
US Military
USA

ISSUE: Outdated Brand Visual Identity and Tagline Armed Forces Insurance is the insurance company of choice for current and retired members of the uniformed services, their children, and Department of Defense civilians. Their members have unique insurance needs, and they offer a level of service that is unequaled in the industry.

SOLUTION: Update Brand Visual Identity and Tagline We developed a distinctive logo and tagline reflective of and complementing their rich history and single mission: to protect the property of those who protect our nation, providing premium quality, competitively priced property and casualty insurance to military professionals throughout the Armed Forces.

USA
Overland Park, KS
+1 913 232 2303
info@brandgearglobal.com
EU
Prague, Czech Republic
+420 776 056 861
info@brandgear.cz

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Innovation Services
Digital innovation for us means making your business engine less stressed. When implemented with the proper user research, modern technologies can improve any functioning business model in any size organization.

Our team has experience doing this for companies in North America and Europe. We are also actively engaging new opportunities in Africa and Australia.
Enterprise Architecture
Our experience in a variety of worldwide industries helps us to create roadmaps for our clients, making sure business goals are aligned with the technology capabilities.

We understand business at a fundamental level, working frequently with startups as well as very large, international organizations. And yes, we know technology too.
User Research
Best practices in digital business dictates that the user (and only the user) is king. When creating a new product or upgrading an existing one, obtaining user feedback is critical to ensuring Return on Investment.

Keeping the target user as part of the development team will uncover any potential UX issues prohibiting the product from winning customer usage. If it’s an internal application for a large business, the benefits of usability research will result in less time to complete a task. Five minutes saved on repetitive tasks can add up to a large Return on Investment.
Prototyping
Using enterprise-level tools like Adobe XD and Axure RP, we are able to create wireframes and prototypes at a very fast pace. Combining our discovery analysis with a simple prototype helps us to touch and feel what we will build before the full development cycle starts. This allows us to change ideas without a costly software rewrite.

Usability testing on a prototype helps us to quantify ideas in a discovery phase. This is how we separate user behavioral facts from fictions on functionality and UX concepts.
User Experience
User experience (UX) is everything! Our work combines aesthetic design with the right information served in a variety of formats. Our goal is always to align the customer's needs with the user's expectations.

The stuff we build not only works, you will enjoy working with it.
Application Coding
Make no mistake, we love to code. One of the key advantages we have is a development team with a remarkable amount of experience. Full-stack web development, hybrid and native mobile development, artificial intelligence, big data development and more. It's probably easier to tell us about your project than for us to describe everything we can do.
Artificial Intelligence
Using computer algorithms, we can do a lot of things. Automate processes, make better decisions, offer customer service quickly and accurately. Wherever there is data being collected, AI can do something with it.
Virtual Reality
VR is next-level experience, and it’s not just for gaming. We are engaged in projects with architects and engineers, helping employees to visualize and learn in a simulation before attempting real-world maneuvers.

Sure, VR is for fun too! Experiences are being developed for museums, product simulations, configurators, and (of course) games, to name a few.
Augmented Reality
According to Wikipedia, “Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real-world are enhanced by computergenerated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.”
Digital Marketing
Placing your product and/or brand online requires knowledge of the platforms (Facebook, Google, LinkedIn, etc) along with experience in content creation.

Through targeted campaigns, we test our ad sets on a small scale to find what resonates with your customers. When we find something that works, then we up the tempo and expand reach.
Creative Direction
Let’s create something amazing! Our digital and traditional art skills have been applied in a variety of devices and formats.
Brand Identity
Your brand is more than just a logo. We do branding the right way, discovering the nuances of the organization to really learn who they are and what their direction is.

Brand messaging, logo, typography, colors, visual and motion design.